BIO
Creative Director / Born in Quito - Based in CDMX.
With over two decades of experience in the advertising industry, I have worked for a wide range of clients in Ecuador and Latin America, developing diverse projects as creative director and executive producer, as well as film director and photographer. This has given me a solid understanding of the advertising ecosystem and its processes, while allowing me to deliver tailored projects that fit the client's needs.
Since 2023, I have been actively incorporating various AI generative imaging techniques in my works, expanding the horizon of creative possibilities in each project while seeking to maintain the relevance of the content created and the optimization of turnaround times as technology advances.
When I'm not working, I am devoted to contemporary art projects.
ASSISTANT PHOTOGRAPHER DANIEL LEHRER STUDIO
(ECUADOR)
CREATIVE RESEARCHER
& FILM EDITOR
VERTIGO FILMS
(ECUADOR)
STUDIES FILM DIRECTION
AT UNIVERSIDAD DEL CINE
(ARGENTINA)
MOVES BACK TO QUITO
FREELANCE ASSISTANT DIRECTOR
(ECUADOR)
FREELANCE FILM DIRECTOR
(ECUADOR)
FOUNDER & CREATIVE DIRECTOR
JUGO.CO
(ECUADOR)
MOVES TO MEXICO CITY
BORN IN
QUITO, ECUADOR
WORKS
WORKS
WORKS
WORKS
WORKS
Ecuador Chocolate Project - Brand identity and strategy, AI image generation, video production and photography deliverables for monthly social media campaigns.
YPF - AI image and video generation, video editing and post production for a campaign pitch animatic.
Pony Malta (Ab InBev EC) - Visual identity development, executive production, film direction and post production manager.
Seguros Equinoccial - Visual identity development, executive production, film direction and post production manager.
CNT - Visual identity development, executive production, film direction and post production manager.
ITSCO - Script, concept and visual identity development, executive production, film direction, post production manager, original score creation and sound design.
Mateo Kingman "Puerta de sal" - Script, concept, visual identity and character development, executive production, film direction and post production manager.
SKILLS
